• The Annual Rendezvous: Why Updating Your MAP Matters

    The Annual Rendezvous: Why Updating Your MAP Matters

    David says… In the dynamic landscape of business, change is the only constant. This is why MAPs (including your Success Statement) should be reviewed and updated on an annual basis. Read time: 2 minutes

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  • Striking the Balance: The Power of Realistic AND Aspirational Success Statements

    Striking the Balance: The Power of Realistic AND Aspirational Success Statements

    David says… As you embark on defining your Success Statement and developing the corresponding elements of your MAP, remember: it's not just about setting goals; it's about setting the right kind of goals. Read time: 1 minute

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  • Editing is an Art

    Editing is an Art

    Stephen says… Telling a story in a television/social media spot is really its own art form. Whether you’re writing and shooting or repurposing existing footage to create something new, here are a few tips to help you put the puzzle together. Read time: under 2 minutes

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  • Marketing Action Planning for Construction Services—It’s Time to Tune Up

    Marketing Action Planning for Construction Services—It’s Time to Tune Up

    David says… Is it time for a marketing plan tune-up for your organization? If so, a Marketing Action Plan (MAP) may be just the tool you have been searching for. Reading time: 3 minutes 

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  • Apples-to-Apples Media Decisions

    Apples-to-Apples Media Decisions

    Cristen says… Whether you work with an outside firm that handles your media buying or if you prefer to buy your organization’s media in-house, make sure you are getting as close as possible to comparing apples to apples as you weigh the allocation of your precious advertising dollars. Read time: under 2 minutes

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  • Rebrand? How To Know When It’s Time.

    Rebrand? How To Know When It’s Time.

    Camille says… A new brand is a major undertaking and makes everything you use obsolete. So why would you choose to do this? Because a rebrand at the right time for the right reasons can transform your organization. Learn what some of those reasons are and some of the steps you should take before you begin a rebranding effort. Read time: 2 minutes

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  • Protecting Service Provider Brands

    Protecting Service Provider Brands

    David says… A 2-minute conversation with intellectual property attorney LaConya Murray, discussing why professional service providers should protect their brand with a trademark. View time: under 2 minutes

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  • Media Planning & Buying: Choose Objectivity Over Bias

    Media Planning & Buying: Choose Objectivity Over Bias

    Stamp says… Why an objective media management partner ensures your media budget is returning the highest ROI possible. Read time: under 2 minutes

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  • Trademarks vs. Copyrights Explained

    Trademarks vs. Copyrights Explained

    David says… A 3-minute conversation with intellectual property attorney LaConya Murray discussing the difference between trademarks and copyrights. View time: 3 minutes

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  • Is It Time for a Social Media Audit?

    Is It Time for a Social Media Audit?

    Maghen says… It's a good idea to audit your social media channels on an annual basis. Learn why and get some tips and resources you can use for your organization. Read time: under 2 minutes

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