• Apples-to-Apples Media Decisions

    Apples-to-Apples Media Decisions

    Cristen says… Whether you prefer to buy your organization’s media yourself or work with an outside firm that handles your media buying, make sure you are considering an apples-to-apples evaluation as you weigh the allocation of your precious advertising dollars. Read time: under 2 minutes

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  • Media Planning & Buying: Choose Objectivity Over Bias

    Media Planning & Buying: Choose Objectivity Over Bias

    Stamp says… Why an objective media management partner ensures your media budget is returning the highest ROI possible. Read time: under 2 minutes

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