Insights
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Where Are Your Customers Coming From?
A Business Attribution Study is like a family tree for your clients, showing where they came from and how they became your clients, an essential step in identifying your target audiences.
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Outsourcing Your Marketing Efforts
An outsourced marketing team offers the expertise to work alongside you to ramp up or support your marketing efforts without additional in-house overhead. Let us help you turn this race into a relay. Read Time: 2 Minutes
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Tips for an Effective Construction Services Website
Websites are typically the first brand experience your customers engage with. Use these four tips for strategy, engagement, trust, and reach to be sure you're building on the strongest foundation. Read time:
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The Annual Rendezvous: Why Updating Your MAP Matters
In the dynamic landscape of business, change is the only constant. This is why your Success Statement and Marketing Action Plan should be reviewed and updated on an annual basis. Read time: 2 minutes
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Striking the Balance: The Power of Realistic AND Aspirational Success Statements
As you embark on defining your Success Statement and developing the corresponding elements of your MAP, it's not just about setting goals, it's about setting the right kind of goals. Read time: 1 minute
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Editing is an Art
Telling a story in a television/social media spot is really its own art form. Whether you’re writing and shooting or repurposing existing footage to create something new, here are a few tips to help you put the puzzle together. Read time: under 2 minutes
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Marketing Action Planning for Construction Services—It’s Time to Tune Up
Is it time for a marketing plan tune-up for your organization? If so, a Marketing Action Plan (MAP) may be just the tool you have been searching for. Reading time: 3 minutes
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Apples-to-Apples Media Decisions
Whether you work with an outside firm that handles your media buying or if you prefer to buy your organization’s media in-house, make sure you are getting as close as possible to comparing apples to apples as you weigh the allocation of your precious advertising dollars. Read time: under 2 minutes
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Rebrand? How To Know When It’s Time.
A new brand is a major undertaking and makes everything you use obsolete. So why would you choose to do this? Because a rebrand at the right time for the right reasons can transform your organization. Learn what some of those reasons are and some of the steps you should take before you begin a rebranding effort. Read time: 2 minutes
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Protecting Service Provider Brands
A 2-minute conversation with intellectual property attorney LaConya Murray, discussing why professional service providers should protect their brand with a trademark. View time: under 2 minutes