Insights
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Is It Time for a Social Media Audit?
It's a good idea to audit your social media channels on an annual basis. Learn why and get some tips and resources you can use for your organization. Read time: under 2 minutes
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Social Media Marketing for Small Organizations
For small organizations with limited resources, we sometimes find that necessary marketing strategies remain unexplored due to lack of funding, a small staff, or both. Fortunately, there are some strategies to put social media to work no matter how small your team is. Here are a few ideas to help solve your “too much to do and not enough time to do it” challenges. Read time: under 3 minutes
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Shift Focus to Quality vs. Quantity of Organic Social Media
Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes
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6 Pitfalls of Social Media Management
Regardless of your team size or budget, there are ways to make social media work for you without cutting corners. Here, we've summarized 6 common social media management mistakes, how they can affect your brand credibility, and what you can do to avoid them. Read time: under 3 minutes
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Revisiting Your Social Media Marketing Plan
Like your Marketing Action Plan, your social media marketing strategy should continually evolve to reflect what data is telling you about the platform preferences and media consumption habits of your target markets. What made your social strategy successful two years ago likely will not have the desired impact today due to evolving trends and algorithms. So how do you stay ahead of the curve? Read time: four minutes