Insights
View Insights on:
-
Does Your Best-In-Class Company Look Best-In-Class?
Take a moment to assess if your brand's image reflects the excellence you aim to achieve in the construction industry. Read time: under 1 minute.
-
Rebrand? How To Know When It’s Time.
A new brand is a major undertaking and makes everything you use obsolete. So why would you choose to do this? Because a rebrand at the right time for the right reasons can transform your organization. Learn what some of those reasons are and some of the steps you should take before you begin a rebranding effort. Read time: 2 minutes
-
Importance of a Brand Standards Manual
A brand standards manual (also known as a brand book, guide, or bible) guides anyone in the use of your brand messaging and appearance across all platforms. It plays an important role in protecting the outward appearance of your brand—it tells your company story so your employees and vendors know what you stand for and how you should be perceived. Read time: 7 minutes