• The Annual Rendezvous: Why Updating Your MAP Matters

    The Annual Rendezvous: Why Updating Your MAP Matters

    David says… In the dynamic landscape of business, change is the only constant. This is why your Success Statement and Marketing Action Plan should be reviewed and updated on an annual basis. Read time: 2 minutes

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  • Striking the Balance: Why You Need Realistic AND Aspirational Goals.

    Striking the Balance: Why You Need Realistic AND Aspirational Goals.

    David says… Success lies in balancing current achievements with future aspirations. Setting realistic and aspirational goals motivates your team while still fostering innovation. Read time: 1 minute

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  • Editing is an Art

    Editing is an Art

    Stephen says… Telling a story in a television/social media spot is really its own art form. Whether you’re writing and shooting or repurposing existing footage to create something new, here are a few tips to help you put the puzzle together. Read time: under 2 minutes

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  • Help Wanted: Putting Social Media to Work in Your Recruitment Efforts

    Help Wanted: Putting Social Media to Work in Your Recruitment Efforts

    Maghen says… Many organizations are struggling with staffing shortages and competition for qualified workers is fierce. Learn how to put social media to work for your organization in recruiting new talent. Read time: Under 2 minutes

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  • Marketing Action Planning for Construction Services—It’s Time to Tune Up

    Marketing Action Planning for Construction Services—It’s Time to Tune Up

    David says… A Marketing Action Plan (MAP) helps organizations define and prioritize the targets, roles, beliefs, and processes essential for a successful marketing strategy. Learn how to create a dynamic and effective plan to maximize your marketing efforts. Read time: 3 minutes.

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  • Apples-to-Apples Media Decisions

    Apples-to-Apples Media Decisions

    Cristen says… Whether you work with an outside firm that handles your media buying or if you prefer to buy your organization’s media in-house, make sure you are getting as close as possible to comparing apples to apples as you weigh the allocation of your precious advertising dollars. Read time: under 2 minutes

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  • Rebrand? How To Know When It’s Time.

    Rebrand? How To Know When It’s Time.

    Camille says… Embarking on a new brand is a significant endeavor that renders all your current assets outdated. So, why take this leap? Because rebranding, when executed at an opportune moment for compelling reasons, can revolutionize your organization. Discover the motivations behind such a transformative move and the crucial steps to consider before initiating a rebranding journey. Read time: 2 minutes

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  • Protecting Service Provider Brands

    Protecting Service Provider Brands

    David says… A 2-minute conversation with intellectual property attorney LaConya Murray, discussing why professional service providers should protect their brand with a trademark. View time: under 2 minutes

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  • Media Planning & Buying: Choose Objectivity Over Bias

    Media Planning & Buying: Choose Objectivity Over Bias

    Stamp says… Why an objective media management partner ensures your media budget is returning the highest ROI possible. Read time: under 2 minutes

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  • Trademarks vs. Copyrights Explained

    Trademarks vs. Copyrights Explained

    David says… A 3-minute conversation with intellectual property attorney LaConya Murray discussing the difference between trademarks and copyrights. View time: 3 minutes

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