To Create a More Usable Website for CWS, We Borrowed Their Principle—Good Flow Is Everything.

By Jim Leonard

Providers of water and wastewater services is a conservative industry. But CWS offers something above and beyond the average contractor. It was our job to make that shine.

To Create a More Usable Website for CWS, We Borrowed Their Principle—Good Flow Is Everything.

CHALLENGE

As Clear Water Solutions began to expand geographically, they discovered other companies operating under the same or similar names in the service space. We needed a distinctive solution that would cut through the noise, and turn the brand into a modern, tech-led presence.

SOLUTION

When it came to the CWS website, we needed to get specific, allowing the client to add new projects by way of an interactive map.

We created

  • New, streamlined site architecture to allow for a more intuitive browsing experience
  • Site-specific content through clever home-page sliders to channel visitors along the most appropriate journey
  • Interactive geographic map to shine a light on CWS’s high-profile works

Original Logo

Updated Brand

We took the company’s long-established visual identity, turned it inside-out and brought it up to date.

The new logo is modern, and like all CWS projects, built to last. The new logo was a clever adaptation of the original, and communicates CWS’s heritage with a sense of looking forward.

  • Branding
  • Copywriting
  • Graphic Design
  • Search Engine Optimization
  • Website Design
  • Website Development