They opened their first location in 2006. Today, they’re the largest community bank in Alabama. And Stamp is proud to be their long-term marketing partner, guiding their strategy with a proven Marketing Action Plan we developed to identify the best opportunities and help deploy precious marketing resources effectively.
With strong bank leadership and a strategic marketing plan, the bank has grown in 17 years to over $2.8 billion in assets and 22 locations throughout the state of Alabama. Stamp is proud to be a part of its strategic success.
Stamp’s relationship with River Bank started with a Marketing Action Plan over ten years ago, which has paved the way for effective campaigns fueling sustained growth and successful mergers.
Stamp’s Marketing Action Plan process identified the best target audiences for River Bank and determined what they need to believe. Clients want to feel like a neighbor, not a number. That dedication must be expressed in every marketing and branding touch. From the uncommon personal attention they give to their clients to the time they spend supporting the communities they serve, River Bank is unique. Guided by our MAP process, numerous campaigns have been developed that feature RB&T’s unique differences along with their bankers and clients, spotlighting their unique relationships.
River Bank believes that you’re a neighbor, not a number. That dedication shows in everything they do and say. From the uncommon personal attention they give to their clients to the time they spend supporting the communities they serve, River Bank is unique. Over numerous campaigns, Stamp has featured RB&T’s unique differences along with their bankers and clients, highlighting their unique relationships.
Delivery tactics
- Television
- Digital (web, ads, social)
- Outdoor
- Direct Mail
- Collateral
- Point of sale
For a banking website, there are two primary reasons to visit—to shop for new account features or conduct online banking functions. top line navigation is simple and directs future clients looking for new account information. Current clients are directed to a prominent “sign-in” feature on the homepage. Actual bank clients are featured in a homepage carousel that represent the bank’s top client targets—personal banking, business banking, and mortgage loans. Secondary navigation organized content into “cards” for a high-level overview of each area and to help move the user to the specific information they were looking for with just a couple of clicks. When appropriate, a call-to-action feature was included on each page where action could be taken to open a new account.
With the newly launched site, visits increased 6.17% year-over-year. Check it out at RiverBankAndTrust.com.
Custom Photography
Services
- Marketing Action Plan
- Concept & Campaign Development
- Brand Awareness
- Copywriting
- Art Direction & Graphic Design
- Photography
- Videography
- Broadcast Production (TV & Radio)
- Media Planning
- Website Design & Development
- Search Engine Optimization
