Marketing Action Planning

Marketing Action Plan (MAP) development is a proven process that provides a detailed framework of marketing strategies that cause desired actions. This process helps organizations prioritize their marketing strategies—and helps us uncover what sets them apart, what their challenges are, and where their areas of growth may be. The objective of this “road map” is to help guide clients’ marketing efforts across all channels—print, web, interactive, social, broadcast, etc.

What is it?  

Establish a measurable metric of success for your organization.

Identify Who  

Who are the target audiences that will contribute to achieving that success?

Define What  

What will each target audience need to do in order for your organization to achieve success?

Determine Why  

What does each target audience need to believe about your organization in order for them to fulfill their roles in your success?

Recommend How  

A prioritized list of marketing efforts that will influence each target audience’s beliefs in order for them to fulfill the roles that will result in your success.

The assigned Stamp project team works collaboratively with key stakeholders to develop the Marketing Action Plan. The result provides a long-range strategic plan to help guide marketing efforts. MAPs are often updated annually and frequently utilized to educate stakeholders and orient new staff and board members.

Choose one of our Marketing Action Plan Options.

Contact us for MAP option pricing.

Option 1   COMPREHENSIVE MAP DEVELOPMENT

Working remotely, the Stamp team will work collaboratively with your organization’s staff and key stakeholders to train, guide and develop your Marketing Action Plan. Includes a review of any primary research conducted for your organization that you provide.

  • Phase 1—Virtual Familiarization/Preliminary MAP Development: Performed with the Stamp project team via video conference.
  • Phase 2—MAP Development: Our team collaborates internally, then with your staff to complete the MAP.
  • Phase 3—Facilitated MAP Presentation: Once the MAP is complete, a senior Stamp team member will conduct a facilitated presentation session via video conference with the organization’s staff, board or committee members, stakeholders, etc.

Option 2   ON-SITE MAP DEVELOPMENT

Includes comprehensive MAP Development services (see above) with an On-Site Familiarization Tour/MAP Development session. Cost includes all travel and expenses for Stamp team members.

  • Phase 1—On-Site Familiarization Tour/Preliminary MAP Development: Three+ days dedicated to travel to and from client location, on-site familiarization,  stakeholder meetings, lunches and dinners if desired, and in-person stakeholder MAP introduction/development sessions if desired. 
  • Phase 2—MAP Refinement: Our team collaborates internally, then with your staff to complete the MAP. Completed documents and supporting reports will be ready for presentation within 30 days.
  • Phase 3—Facilitated MAP Presentation: Once the MAP is complete, a senior Stamp team member will conduct a facilitated presentation session via video conference with the organization’s staff, board or committee members, stakeholders, etc.

Once you have your Marketing Action Plan, a
Social Media Action Plan can be vital to your success. See why